Marketing Manager

Manage all marketing for the company and activities within the marketing department.  Develop the marketing strategy for the company in line with company objectives. Coordinate marketing campaigns with sales activities.  Oversee the company’s marketing budget. Plan and implement promotional campaigns.  Overall responsibility for brand management and corporate identity.  Monitor and report on the effectiveness of marketing communications. Develop marketing strategy and lead commercialization of a new medical device from concept to final design lock.


Compass Consulting Experience:

  • 4+ years with a large, multi-national medical device company.
  • 3+ years with a privately held medical technology company that went through IPO.
  • 2+ years working with life sciences clients for a corporate branding agency.
  • Experience across therapeutic areas and demonstrated aptitude with learning new products and categories.


  • The downstream leadership of key product launches.
  • Development of strong partnerships with surgeon KOLs.
  • Highly motivated and energetic with experience in developing, launching, and commercializing top-tier medical device brands.
  • Management of external agencies including RFP process, onboarding, review, and ongoing maintenance.

Key Accomplishments:

  • Launched corporate rebrand and messaging, targeting customers, investors, analysts, media, and employees.
  • Initiated a company-first, research study on the emotional impact of surgical scars on US breast cancer surgery patients.
  • Created company-first patient advocacy partnerships.
  • Implemented company-wide digital marketing and lead generation platform.
  • Managed brand strategies and messaging for corporate/product/patient.
  • Developed commercial marketing and actionable lead generation programs to drive high-value sales leads.
  • Created consumer targeted campaigns and raised awareness for an innovative surgical procedure.


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Meet Your Recruiter

Lisette Cruz

Lisette Cruz is an enthusiastic business developer and recruiter, holding more than 10 years of experience working with various companies here in the Bay Area. She enjoys identifying and meeting critical needs between candidates and clients, and feels rewarded when she can help each attain their goals. By acutely assessing the needs of both, and finding the intersection between the two, she is able to forge new partnerships by utilizing tandem networks and resources. With great interpersonal skills and the ability to genuinely care about the growth and well-being of individuals and companies, she looks forward to establishing long lasting, successful partnerships between current and future connections.
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