Sr. Market Research Manager


Sr. Market Research Manager 

Life Science Consultant for 4 years, as well as experience working in-house at a Top 20 Bio-Pharma company.


• Researched and drafted discussion guides for Voice of Customer sessions, Advisory Meetings, Focus Groups, commercial assessments, and Target Product Profiles.
• Managed, developed, drafted and assessed quantitative market research studies in multiple countries in various therapeutic areas.
• Identified and conducted qualitative interviews with key opinion leaders, community physicians, payers, and other health care providers.
• Reviewed and provided summary and actionable recommendations as a result of the market research.
• Adept at formatting and interpreting data from large databases to meet research needs for product forecasts, product launch business plans, sales targeting activities, etc.

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Meet Your Recruiter

Lisette Cruz

Lisette Cruz is an enthusiastic business developer and recruiter, holding more than 10 years of experience working with various companies here in the Bay Area. She enjoys identifying and meeting critical needs between candidates and clients, and feels rewarded when she can help each attain their goals. By acutely assessing the needs of both, and finding the intersection between the two, she is able to forge new partnerships by utilizing tandem networks and resources. With great interpersonal skills and the ability to genuinely care about the growth and well-being of individuals and companies, she looks forward to establishing long lasting, successful partnerships between current and future connections.
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