Senior Product Manager – HCP Promotions

We have an exciting opportunity available with a growing Pharmaceutical Company in the East Bay Area. We’re looking for a great professional to lead their marketing efforts as they get close to launch their product!

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Senior Product Manager

HCP Promotions



The Senior Product Manager will contribute to the development and implementation of key programs for market preparation and launch readiness, including:

  • Lead Health Care Professional (HCP) promotional strategy development for pre-and post-launch efforts
  • Manage creative agency to develop core positioning, messaging and launch concept review to create launch campaign materials, paper and digital
  • Lead OPDP submission strategy through partnering with legal and regulatory counterparts
  • Develop innovative tools to enhance HCP uptake and enhance patient awareness and compliance
  • Act as brand team lead in collaborating with sales and access teams to ensure alignment with strategic objectives, training on core materials and messaging, and pull-through
  • Partner with promotional review board members to ensure efficient PRB team operation and complaint promotional tactics
  • Deliver promotional tactics presentation(s) to Senior Management Team as part of launch readiness preparation
  • Participate in other brand-related planning and budgeting efforts including annual tactical plans, business reviews, etc. where applicable
  • Comply with all laws, regulations, and policies that govern the conduct of Company activities
  • Business travel, by air or car, is required for regular internal and external business meetings; approximately 25% travel


  • Bachelors Degree (Marketing, Business, or Science discipline is a plus)
  • MBA or other related graduate-level degree is preferred
  • 3 years or more previous experience in product marketing, field sales management, thought leader management in the pharmaceutical/biotech / or other related industry, with at least 2 years previous experience in product marketing is required
  • Experience in pharmaceutical or biotech sales and/or sales management is necessary
  • Must demonstrate knowledge of the US legal-regulatory environment affecting appropriate promotional activities
  • Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals, for larger-scale product marketing organizations

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